The challenge for many Marketing Directors of global software companies is how to boil down a complex and technical business proposition to something that everyone can understand. Our strong background in high tech equips us to support these Marketing Directors in the process of describing and visualising value propositions through animated video.
Our work with JDA Software was highly collaborative and started from an internal PowerPoint presentation. We worked with their Marketing department to develop the script and a visual storyboard to create a story of their software solution that would resonate with the business side of any company interested in their products. Animation was the perfect medium to showcase multi layered features and benefits of their solution in a clean and engaging way. Take a look at the finished product above.