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Can video improve your company brand?

August 21, 2018

Video should be a key aspect of every company's marketing strategy. It is versatile and incredibly engaging, with so many organisations embracing the approach. There are many reasons why video can support your brand, and our O2 video demonstrates how proud they are of theirs. 

 

Video can convey your culture

Video in business can be crucial to showing a company’s ethos and culture. It simply helps people to relate to the company and is more compelling than written content. It can set you apart from your competition, giving you the edge over companies without online video content.

 

Video is more engaging

A third of all the time people spend online is dedicated to watching videos, it can improve product conversion by 80% and studies show that buying conversion rates increase with video as the trend is to research product online prior to purchase. All in all, the data is showing us video is engaging and key to marketing strategies.

 

Improving SEO can increase brand awareness

Through the care of producing quality online video content and creating more of an online presence, your company can improve its brand awareness through SEO. By integrating branding and SEO, you can create natural traffic from search engines to increase brand reach and improve brand image.

 

 

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